Fernando Trías de Bes

An economist and writer (Barcelona, 1967) with a degree in Business Sciences and an MBA from ESADE and the University of Michigan respectively, Fernando Trías de Bes has focused his research in the field of technical marketing and innovation. A regular contributor to the written press and the radio, he is the author of La buena suerte (Good Luck, 2004, co-written with Álex Rovira); El libro negro del emprendedor (The Entrepreneur’s Black Book, 2007); El hombre que cambió su casa por un tulipán (The Man Who Swapped His House for a Tulip 2009) and El gran cambio (The Big Change 2013). His main fiction titles include El coleccionista de sonidos (The Sound Collector, 2007); Mil millones de mejillones (A Billion Clams, 2010) and Tinta (Ink, 2011).